Bitz is a Danish design brand created in collaboration with nutrition expert Christian Bitz. The collection unites aesthetics, function and well-being – with beautiful stoneware, glass and cutlery in contemporary colours and materials. Bitz aims to make healthy choices more appealing and inspire mindful, cosy meals focused on togetherness and enjoyment.
At H.W. Larsen, you’ll find a wide selection of products from Bitz – including plates, bowls, serving dishes, mugs, glasses, and salt and pepper sets. What all Bitz designs share is the distinctive blend of rustic surfaces, Nordic colours and thoughtful craftsmanship. Each piece is created to make everyday dining more beautiful while encouraging a slower, healthier lifestyle where eating is about enjoyment rather than haste.
Bitz strives for more than just beautiful design – it’s driven by a philosophy of making health a natural and sensory part of daily life. The brand was created in collaboration with Christian Bitz, MSc in Human Nutrition, whose approach encourages slowing down at mealtimes to fully enjoy food, drink and company.
The Bitz collection is known for its unique stoneware with reactive glazes that give every plate, bowl and cup its own individual character. Colours range from deep greens and greys to classic black and warm earthy tones – perfect for creating contrast and atmosphere at the table. The robust stoneware is oven, microwave and dishwasher safe, making it ideal for both everyday dining and special occasions. Glass and cutlery in black, brass or steel add a modern, luxurious touch.
Christian Bitz believes that meals are about more than food alone. When we eat together, we become more mindful of what and how much we eat – and we strengthen our sense of community. Bitz helps create that atmosphere with table settings full of character, colour and life. The collection challenges traditional tableware combinations and invites creativity, where contrasts and tones come together beautifully. It’s not just about design – it’s about creating meaningful moments around the table.
What is Bitz known for?
Bitz is known for its rustic stoneware, glass and cutlery in modern, natural colours – developed with a focus on health, enjoyment and togetherness at mealtimes.
Who created Bitz?
The brand was developed in collaboration with Christian Bitz, MSc in Human Nutrition. His goal is to inspire a healthier lifestyle through design that makes healthy choices inviting and easy.
Are Bitz products suitable for everyday use?
Yes. Bitz stoneware is oven, microwave and dishwasher safe, making it perfect for both everyday use and festive occasions.