ID Identity

ID Identity is a Danish manufacturer of corporate and promotional clothing, known for its focus on quality, durability and timeless design. Since 1983, the brand has created garments that strengthen team spirit and identity in the workplace – workwear that retains its shape, colour and function wash after wash.

Professional corporate and workwear from ID Identity

At HWL, you’ll find a wide range of corporate and workwear from ID Identity. The clothing is designed for businesses, events and organisations that wish to present a consistent and professional look – without compromising on comfort or quality.

Benefits of ID Identity products

• Timeless design
• High quality – retains shape and colour wash after wash
• Responsibly produced materials with environmental focus
• Comfortable fit and great freedom of movement
• Extensive range for every need – from office to production
  
  

Quality and responsibility in every product

Since 1983, ID Identity has been creating corporate wear that combines functionality, durability and clean Scandinavian design. The brand maintains a strong commitment to quality at every stage – from material selection to fit and testing for colour fastness and longevity. The result is clothing that looks professional and feels comfortable, even after countless washes and wears.

At HWL, you’ll find ID® products ideal for everything from offices and retail to craftsmanship and events. Whatever your field, ID Identity clothing reinforces your company’s image and communicates quality and professionalism.

Designed for real use – with care for the environment

ID Identity develops its clothing around three core values: Use, Care and Unite. Every product is made to be worn, cared for and to bring people together. Materials are carefully selected for their quality and durability – always with respect for the environment. That’s why ID uses textiles such as OEKO-TEX® ORGANIC COTTON and EU Ecolabel-certified fabrics.

The company also collaborates with the Better Cotton Initiative to promote sustainable cotton production and improve global working conditions. This makes ID Identity a responsible choice for those who value both quality and conscience.

Focus on comfort, fit and functionality

Good workwear should do more than look smart – it should fit perfectly and feel comfortable all day long. That’s why ID Identity continuously tests its garments on real models and in cooperation with users across industries. This ensures optimal fit, great comfort and full freedom of movement.

With collections such as PRO Wear by ID®, GEYSER by ID® and Seven Seas by ID®, you’ll find everything from activewear and branded clothing to classic shirts and durable workwear – all created with the same uncompromising commitment to quality and practicality.

Care and longevity

ID Identity places great emphasis on proper washing and care as an essential part of each garment’s lifecycle. By following the care instructions and avoiding unnecessary washing, you preserve colour, shape and quality for longer. Many products simply need airing between uses – a simple step that extends the garment’s life and reduces its environmental footprint.

FAQ

What makes ID® Identity products so durable?
Each product undergoes extensive quality testing – including wash, colour fastness and abrasion tests – to ensure long life and consistent fit.

Is ID® Identity a sustainable brand?
Yes. ID® Identity uses certified materials such as OEKO-TEX® ORGANIC COTTON and works with the Better Cotton Initiative to promote responsible cotton production.

Can I reorder the same products later?
Yes. ID® Identity offers timeless designs, allowing you to reorder the same model and colour year after year – with no change in quality or fit.

How do I best care for my ID® Identity clothing?
Always follow the care label instructions and avoid unnecessary washing. Air garments between uses to help preserve their shape, colour and overall quality.