New Balance

New Balance is a globally recognised brand with roots in the world of sport dating back to 1906. Known for its unique blend of comfort, innovation, and quality, New Balance creates footwear that unites modern design with technical precision. From running shoes to safety footwear, every pair is crafted with a focus on balance, support, and freedom of movement.

Comfort, Quality and Innovation Since 1906

We offer a carefully selected range of New Balance footwear – including work shoes. Whether you work on a construction site, in a kitchen, or simply stay active in your free time, New Balance delivers shoes with outstanding fit, advanced cushioning, and timeless design.

Benefits of New Balance Products

• Over 100 years of expertise in sport, comfort, and movement
• Ergonomic designs offering optimal support and balance
• Advanced materials with superior shock absorption
• Wide selection of models for both work and leisure
• Focus on quality, innovation, and sustainable production
  
  

A Legacy Built on Balance and Motion

New Balance was founded in 1906 by William J. Riley, who designed the first orthopaedic insole inspired by a chicken’s perfect sense of balance. This idea became the foundation of a brand that blends science and craftsmanship in every pair of shoes. Today, New Balance stands as a symbol of innovation, independence, and an unwavering dedication to quality.

The brand rose to fame in the 1970s with iconic models such as the 320 and 574 – shoes that remain loved around the world. Each collection builds on decades of experience and craftsmanship, making New Balance a preferred choice for athletes and professionals who demand maximum comfort in their daily lives.

Designed for Performance – Built for Everyday Life

Our selection of New Balance footwear combines athletic technology with functionality for work and leisure. Ergonomic soles and flexible uppers provide support, ventilation, and freedom of movement throughout the day. Especially New Balance work and safety shoes are developed for lightweight comfort, slip resistance, and modern style – ideal for professional environments where comfort and safety matter most.

Many models feature New Balance’s advanced Fresh Foam and FuelCell technologies, which reduce strain and improve stability during movement. This makes them perfect for demanding work situations as well as stylish, everyday wear.

Sustainability and Community at Heart

New Balance remains a family-owned company committed to long-term investments in people and communities. Through the New Balance Foundation, the company supports education, health, and inclusion around the world. At the same time, it actively works to reduce CO₂ emissions and waste across its production, aiming to create a more sustainable future for both sport and everyday life.

FAQ

Are New Balance work shoes certified for professional use?
Yes, several models meet safety footwear standards with slip-resistant soles, protective toecaps, and shock-absorbing heels, suitable for kitchens, industry, and trades.

What sets New Balance apart from other shoe brands?
New Balance combines over a century of experience in sports and orthopaedics with modern technology and sustainable production – resulting in footwear with exceptional comfort, balance, and durability.

Does New Balance work with sustainability?
Yes, the company continuously reduces its carbon footprint and uses eco-friendly materials and production methods across many of its collections.

Are New Balance shoes suitable for both work and leisure?
Absolutely. Their ergonomic design and versatile look make them ideal for active workdays as well as relaxed, everyday wear.